Do you need to make text appear in bold on your website but don’t know how to write the HTML code? Don’t worry, it’s easier than you think. In this guide, we’ll teach you step by step how to create bold text using HTML correctly and professionally.
Just like when developing a complete digital marketing strategy, mastering the basic elements of HTML is fundamental for creating effective web content that connects with your audience.
What is bold text in HTML?
Bold text in HTML is a way to highlight important words or phrases so they appear thicker and catch the reader’s attention. This not only improves the visual appearance of your content but also helps search engines understand which parts of your text are more relevant.
In HTML, there are different ways to make text appear bold, and each has its specific purpose depending on the context and semantic importance of the content.
For more detailed information about these tags, you can check the official W3Schools guide on HTML bold text, which provides additional examples and best practices recommended by web standards.
If you’re developing a complete website, it’s important to also consider other aspects like professional web design that properly complements your correctly structured HTML content.
HTML tags for bold text: <b> vs <strong>
HTML offers two main tags for creating bold text: <b> and <strong>. Although both make text look the same visually, they have different meanings for browsers and search engines.
When to use the <b> tag
The <b> tag is purely visual and is used when you want text to appear bold without giving it special semantic importance. It’s ideal for:
- Product names in a list
- Keywords in descriptive text
- Decorative elements without structural importance
When to use the <strong> tag
The <strong> tag not only makes text appear bold but also tells browsers and search engines that this content is important. Use it for:
- Critical information or warnings
- Key points you want to emphasize
- Content that has SEO relevance
How to write bold text in HTML step by step
Method 1: Using the <strong> tag (recommended)
This is the most recommended way to make text bold when the content is important:
<code><p>This text is normal, but <strong>this part is important</strong> and appears bold.</p></code>
Result: This text is normal, but this part is important and appears bold.
Method 2: Using the <b> tag
For purely visual bold text without semantic importance:
<code><p>The product <b>iPhone 15</b> is available in various colors.</p></code>
Result: The product iPhone 15 is available in various colors.
Method 3: Using CSS with font-weight: bold
You can also use CSS for more control over styling:
<code><p>This text has <span style=”font-weight: bold;”>bold with CSS</span> applied.</p></code>
HTML Bold Text Editor
Edit your text visually and get HTML code automatically
💡 How to use: Write in the visual editor → Select text → Click "Bold" or "Important" → See the generated HTML code
Difference: "Bold" uses <b> (visual) | "Important" uses <strong> (semantic + SEO)
Practical examples of HTML bold text
Here are some common examples of how to use bold text in different situations:
For titles within paragraphs: <code><p><strong>Important tip:</strong> Always save your work before closing the program.</p></code>
To highlight product features: <code><p>This laptop has <b>16 GB of RAM</b> and an <b>Intel Core i7</b> processor.</p></code>
For calls to action: <code><p><strong>Limited offer!</strong> Take advantage of 50% discount until tomorrow.</p></code>
Common mistakes when making text bold
Avoid these frequent errors when using bold in HTML:
- Not closing tags: Always close </strong> or </b>
- Using too many bolds: Excess reduces visual impact
- Confusing <b> with <strong>: Use <strong> for important content
- Incorrectly nesting tags: <strong><b>text</b></strong> is unnecessary
SEO tips for using bold text correctly
To optimize your SEO when using bold text:
- Use <strong> for important keywords you want to rank for
- Don’t abuse bold: Google may penalize for over-optimization
- Apply bold to complete phrases instead of isolated words
- Maintain consistency in bold usage throughout your page
Well-used bold text not only improves user experience but can also help your search engine ranking when used strategically with relevant keywords. For a more complete web optimization strategy, consider implementing professional SEO techniques that enhance the impact of your HTML content.
Now you know how to make text bold in HTML professionally. Start applying these techniques in your next web project!
